There are many definitions of growth hacking, but one thing is clear: it is exactly what you need to build your business online, be it agency, startup, ecommerce or a stand alone blog. With this in mind, I’ve been looking for a decent list of Growth Hacking courses for a while, and to my surprise, didn’t find any. My attempts to learn this skillset required some structured list of opportunities to analyze and refer to. So finally I came up with this list of the best Growth Hacking online courses I could find. I plan to update it as I find more decent courses. If you know some, please recommend me the in the comments. Stay tuned! Let’s start.
1) GrowthMaster Training Course from GrowthHackers’s Growth University
GrowthHackers | Sean Ellis | $299 | self-paced
Growth University is an online growth hacking course from Sean Ellis, CEO and cofounder of GrowthHackers.com, the #1 online community for growth hackers with 1mln+ global users. The course is self-paced (you can access it whenever you want, the access is unlimited across all your devices). To get a Growth University’s GrowthMaster Certification you’ll need to score 90% or higher on the final test.
This course is designed for:
- Marketing leaders
- Heads of growth
- CXOs and directors
- Other experienced growth contributors
- Key growth fundamentals
- The steps in defining specific growth objectives
- The process of analyzing growth levers, generating and documenting ideas, prioritizing them and reporting their results
- The qualities that every good GrowthMaster must possess
- To structure a growth team and a weekly growth meeting
- To pull it all together to deliver results
This course uncovers, why growth is cross-functional and what it actually means, the importance of testing and how testing is what actually drives growth, the importance of finding leverage, which is a key concept in growth. With understanding of these fundamentals you’ll be well-positioned to drive growth and run key growth processes.
2) OneMonth’s Growth Hacking Course
OneMonth | Mattan Griffel | $99 | 1 month
Learn Growth Tactics to Explode Product Growth! OneMonth provides a great learning format, allowing you to gain solid knowledge on a topic in just 1 month starting from scratch. This course in awesome starting point for entrepreneurs and marketers to jump in the product growth. In the series of video lessons and tutorials you’ll learn the best growth hacking techniques and practices of today’s most popular companies. You’ll have the direct access to the lecturer, updates and certificate of completion.
The course is for:
- Complete beginners
- Promotion seekers
- Entrepreneurs & Founders
- 6+ hours of course videos
- Email, code, and copy swipe files
- Direct access to me!
- Certificate of Completion
- Updates to the curriculum
You’ll Learn about:
- Customer Acquisition
- Conversion Rate Optimization
- The Lean Marketing Framework
- A/B Testing
- Lean Analytics
3) Growth Hacker Marketing: The Course
Ryan Holiday | $59, $260, $1.500 | self-paced
This is a short course on growth hacking, PR, marketing and advertising from an acclaimed marketing guru and a bestselling author Ryan Holiday. Curriculum includes: growth hacking basics, product-market fit, going viral, retention and optimization, publishing and book promotion. You’ll get unlimited lifetime access across any devices you own, course videos, case studies and resources. The course includes 3 parts:
- Introduction to Growth Hacking
- Four-Step Framework
- Growth Hacking in Practice
4) Growth Courses by GrowHack
GrowHack | $1.000, $1.700 | Various courses
GrowHack offers 2 options to learn Growth Hacking:
- The GrowHack online Bootcamp ($1.700)
- The GrowHack Subscription ($1000/y)
The Bootcamp suggests to move faster by running weekly growth experiments over 5 weeks. You can choose either an online bootcamp or an in person one ($3.500). Online Bootcamp includes:
- 20-minute intro call
- Weekly Workshops & Group Mentor Sessions
- GrowHack Slack Chat
- Activation & Retention Sessions
- 5 Weeks Online Office Hours and Discussion
- 1-Year GrowHack Subscription ($999+ value)
The Subscription offers access to the largest (50+ hours) selection of workshops taught by experienced growth practitioners. This is one of the largest organized online body of knowledge to learn about growth marketing. You get 1-year access to GrowHack Bootcamp sessions taught by growth leaders from companies like DropBox and Dashlane. Currently 24 workshops are available. Instructor is Conrad Wadowski.
5) ConversionXL Institute
ConversionXL Institute | $299/mo, $749/yr, $2500/yr
ConversionXL has a really good live monthly online courses and trainings. These guys know how to teach fundamentals of research, optimization and much more. They trained teams for the companies like Google, Cisco, Typeform, Symantec. They offer quality certification programs (minidegrees) on conversion optimization, growth marketing and online psychology.
They also offer a Growth Marketing minidegree program – a 100% online self-paced certification minidegree with practical exercises. It aims to help you become a T-shaped marketer with a focus on growth. Read more:
This course will teach you conversion optimization, UX and testing. The insights on landing page optimization alone are worth checking out. Topics: conversion optimization research, strategies and management, UX and web design in connection to user behavior, testing and analytics, user psychology, copywriting. You get video courses, case studies, QA sessions with experts, videos of world class growth events. In the end you need to pass the final test to become a CXL Certified Growth Marketing Specialist.
6) DigitalMarketer’s Marketing Courses
DigitalMarketer | $47, $495, $995
DigitalMarketer is an online community of digital marketing professionals. Here you can learn how to market like a pro as well. DigitalMarketer offers online classes with and without certification. Currently the following courses are available:
- Content Marketing Mastery
- Paid Traffic Mastery
- Social Media Mastery
- Conversion Funnel Mastery
- Search Marketing Mastery
- Email Marketing Mastery
- Analytics & Data Mastery
- Conversion Rate Optimization
They also have so called Execution Plans, which are short (3-week) practical plan to reach a particular goal. The most popular are:
- The 21 Day Launch Plan
- $10 A Day Traffic Plan
- Market Research Blueprint
- Social Selling System
- The Content Engine
All their plans and courses have detailed descriptions on their website.
7) Copyhackers Courses and Course Bundles
Copyhackers | Joanna Wiebe | from free to $11.000
Joanna is a longstanding conversion copywriting expert, everything she and her team creates is gold. Currently 10 courses and course bundles are available in the training section of their website. Check it out! You can learn about conversion copywriting, copy for landing pages and emails, email marketing, user psychology, storytelling and more.
8) Ninja Outreach Academy
NinjaOutreach | $37, $197, $497 packages | 3 months
This 12 week (3 months) inbound marketing crash course is for online business owners looking to scale their business. You get video training (weekly 30-90 minute lectures followed by Q&A), cheat sheets, private FB group access, personal consulting via phone/email and office hours depending on a package.
9) White Hat Link Building Course
Webris | Ryan Stewart | $849, $1249, $1949 packages
This is one of the best practical 100% white hat SEO trainings out there. It shows how to do things the right way, scale the business process, build a low cost team and open yourselves up to working with larger, corporate clients. You get: 100+ short videos, step by step PDF guide, knowledge how to find, interview and train low cost freelancers, access to all the templates, private FB groups. You can try the course for free before payment.
When I started writing this post, Webris had only this couse, now they have 4:
10) Backlinko’s SEO That Works
Backlinko | Brian Dean | $900 to $2000 | time-limited
SEO That Works is a high-quality white hat SEO course by Brian Dean, the founder of the Backlinco blog. Brian started in 2010 and has built an impressive business and following since then. The way he teaches is super solid and easy to understand. The course offers videos, written content, templates, and worksheets. Course structure (modules):
- Welcome to SEO That Works
- Fast Track SEO Success
- Content Frameworks
- Content Promotion and Link Building
- SEO Energizers
11) Gimme Growth
Gimme Growth | Dominic Coryell and other experts | $500, $1500 with coaching
Here tech’s top growth masters teach pre series-A startups to grow faster. Each of the mentors (currently 14) teaches a specialized course segment. A stacked online course library, live online discussions, a private FB group, tool tips, exclusive discounts and tactical exercises will help you to find your best growth paths.
12) Bishop’s Big Badass SaaS Growth Guide
Jon Bishop | Jon Bishop | Free
This is a free SaaS growth hacking guide from Jon Bishop, who currently runs marketing for Periscope Data. Thi guide is a collection of concepts he applied himself at different startups over the years. The guide divides growth into 20 concepts and helps you to navigate your unique growth situation. Each lesson is 0.5-1 hour of work and has a variety of protips, examples, actions, recommended books and courses.
13) The Ultimate Introduction To Growth Hacking
Growth Hacking University | Apostle Mengoulis, Savvas Zortikis, Theodore Moulos | $99 | 2 hours
This online course will teach you the basics of Growth Hacking and help to adopt a growth mindset. You’ll learn how to find your most important metrics, model growth, understand sales funnel as well as customer acquisition and retention stratagies, growth hacking tools and tactics, viral marketing and more.